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Analyzing and adjusting

Defining your goals

To measure your success as a marketer, you first need to define what success means.

Activity

Estimated time:

Many people use the SMART system to help them set goals. Use the fields below to define each component of your goal to make it Specific, Measurable, Achievable, Relevant, and Time-bound.

Specific: Your goals need to be focused. “Make everyone love my brand” is too big. But a goal such as: “25% more people read my emails” is specific enough to put into action.

Measurable: Set goals that you can get data for so that you know when you’ve met your goal and when you’ve fallen short.

Achievable: Another problem with the “make everyone love my brand” example is that it’s not achievable. Think smaller. Look for potential wins, and when you get there, move the bar higher.

Relevant: You can have fun with marketing, but also try to set goals that align with your overall business strategy. If your efforts don’t in some way help you sell more products or grow your client base, you’re probably not pursuing a relevant goal.

Time-bound: Goals are about measuring progress. A time frame can help you see how far you’ve come and what’s reasonable to expect next.

Take the time to fill out your smart goals below:

Download as: PDF | JPG

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For informational/educational purposes only: The views expressed in this educational website and associated resources may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. Participants compensated.

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