SEO jump-start

Keywords are the building blocks of every SEO strategy. But how do you find the right words? Start by brainstorming. Type a basic description of your product or service into a Google search bar with an asterisk at the end. The asterisk tells Google that you’re interested in similar words or phrases. Google will automatically create a dropdown list of what to search.

Repeat this process with other terms, and write down what seems useful. If you have a Google Ads account, you can use its Keyword Planner to see monthly search volumes for each term. Other useful SEO tools include Semrush, Moz and Screaming Frog.

Find out who’s linking to your top competitors by entering a competitor’s URL into Moz Link Explorer: moz.com/link-explorer. In Moz, sort the “target” to “this root domain” to see every page that links to the site. Do you notice any pages that could be linking to your website or have new ideas for backlinking sites? Write them here, and then get to work asking for backlinks.