Establish a learning culture

Here are a few ways you can build a culture that puts your marketing data to use:

• Collect data at regular intervals. You can’t analyze what you don’t have. Making data collection a habit is the most important step in establishing a learning culture.
• Maintain “clean,” useful data. Data that is inconsistent or full of duplicate entries won’t help you make good decisions.
• Create a dashboard where you can see all of your metrics in one place. This allows you to both see a big picture and drill down into specific details.
• Regularly share with your team what you’re learning. It can be helpful to socialize information throughout your business and discuss it. What insights emerge? What ideas can help you market your business more effectively?
• Encourage experimentation. Don’t be afraid to try new approaches. You might find a major opportunity this way.