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Online surveys: Want to know what your customers think about your marketing and outreach? Ask them. Even short surveys can tell you a lot about how you’re doing.
Net promoter score: On a scale of 1 to 10, ask your customers whether they’d recommend your business to friends, family or colleagues. The average of the answers is your net promoter score. This measurement allows you to see how strong your brand is right now and to track its momentum over time.
ROI: It’s tricky to track the return on investment for branding, but in campaigns where you’re driving toward a specific type of conversion, such as a sale, you can do a simple calculation: Profit on campaign sales/Campaign marketing costs x 100% = ROI.
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