Course: Getting strategic with cash flow
Part 2
9 minute read
How does your business stack up?
What unique features add value to your business? How does your pricing compare to your competitors?
Creating a rating scale for pricing and value can help you determine where you stand in the marketplace and assess what needs to change to give you an advantage.
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Features
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Examples:
- Location
- Reputation
- Parking
- Delivery
- Merchandise
- Low carbon footprint
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Pricing
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This is what you charge for goods and services.
You can get specific with actual dollar amounts or think about pricing ranges: high, mid, low.
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Value
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Features + Pricing = Value
How do your top features and pricing combine to create value and draw customers?